Collection: Dyme Lyfe NCAA Fan Apparel

Checkout our new line of Merchandise by Dyme Lyfe! 

DJ Williams together with Champ Bailey, Roy Williams, and Fred Taylor have come up with amazing licensed fan gear.

Dyme Lyfe started as a movement before it was anything else. Dyme is an acronym for Do You Motivate Elevate? DJ Williams started this company because of a passion and love for his school. The goal is to build the culture and change the game, to create licensed fan gear, that can keep evolving.